Made for independent operators, not enterprise call centers
We're starting where phone ordering is hardest: independent Indian and Pakistani restaurants in Dallas–Fort Worth. Complex menus, real accents, and no patience for gimmicks. It's relevant to other cuisines too — the hard case just comes first.
The phone is still where orders are won and lost
VoiceOrder is built for the specific ways restaurant phone ordering breaks down — and gives you a record when it does.
Calls go unanswered at the worst time
The rush hits, the phone rings out, and pickup orders — and regulars — quietly go to the restaurant down the street.
The phone pulls staff off the floor
Someone stops mid-task to take an order by hand, and the line, the counter, or the kitchen waits.
Orders come through wrong
A missed modifier or a misheard dish turns into a remake, a refund, and a customer who doesn't call back.
After-hours and overflow calls vanish
Calls outside staffed hours or during a spike leave no record — you never even know what you missed.
Totals get fudged over the phone
Prices quoted from memory drift from the real menu, and the numbers don't reconcile at pickup.
No evidence of what actually happened
When something goes wrong on a call, there's nothing to review — just a he-said-she-said.
Help shape VoiceOrder as a founding restaurant
VoiceOrder is in development and we're lining up a small group of founding restaurants for when the pilot opens. It's planned as a controlled, hands-on pilot — scoped, supported, and measured by accepted orders. Not a permanent free plan, and not unlimited custom development.
- One restaurant, one location, one approved number
- Your approved menu and defined operating hours
- A defined call / minute allowance for the pilot
- Pay-at-pickup or SMS payment links to start
- Direct support from the Apex team
- Roughly a 30–60 day window